Today I wanted to check in with you about one of my FAVORITE topics… it’s about problem-solving and making sure you have your focus in the right place.

One of the things I’ve noticed, especially when hanging out in various FB groups for entrepreneurs, is that there are a boatload of people out there trying to solve the wrong problems in their business.

For example– tweaking their website, trying to finalize logos, obsessing over snapchat and periscope, or trying to come up with THE MOST CLEVER BUSINESS NAME EVER!!!!

The problem with this is that if you don’t have your foundational ducks in a row (niche, sales, how to get clients online and in person, and the right mindset and confidence to effing go for it), none of that other stuff matters!

Sooooooo many people think that once they have a snazzy website, or a cute logo, that everything is going to fall into place. That somehow clients are going to magically find you on the internet and sign up because you have great copy on your website.

I hate to break it to you, but it’s not true.

Here’s the problem…. when you’re trying to sell coaching or any other service, if you don’t know what the heck to say once you get on the phone with a potential client, you’re going to have a verrrrry hard time getting someone to say yes (unless your rates are horribly low).

And if you’re not clear on what you are offering, (“I can help anyone with anything!”), people won’t trust you enough to buy.

So I want to remind you to bring it back to the basics.

Are you super freaking redonkulously clear on who you work with and the problems you solve for them?

Do you know WHAT you are selling and have the confidence to sell it?

Do you know how to speak with a potential client and get them to a YES (even when they think they don’t have the time or money to do so?)

If not, I would reel you back to these basics. Stop worrying about FB likes, Instagram, and all of those other distractions and get back to step one– getting clear on your offering and learning how to sell it.

Once you can nail those steps, wayyyyyy more will be possible for you! Rock it out, you have totally got this.

Much love from FREEEEZING COLD SAN FRANCISCO!

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