As you are reading this I am running around in the desert at Burning Man! Whoop whoop!

I wanted to drop a quick note to check in with you on a specific question…

Are you giving yourself permission to be SELF EXPRESSED in your business?

One of the things that Burning Man has inspired me to do is be more ME in my business.

This means showing my personality to you, creating programs that I am passionate about, and making my brand all about having a kickass lifestyle and traveling the world because that is important to ME!

When I first started out, I thought I had to be super zen, calm, and peaceful. Basically buddha in a short white chick’s body.

But then I realized how hard it was to NOT BE ME!

And I beat myself up over it. I should be this, I should be that. No one will want to buy the real me!

Until I realized that the key to actually being happy in my life and business is to be ALL OF ME in my business.

For example – at my mastermind retreat I did really random stuff on the microphone, like sing in Spanish and make (probably bad) jokes.

Some may say that’s “unprofessional,” but to that I say- B-O-R-I-N-G!

If I can’t have fun (and embarrass myself) with my own clients, then what is the point?

Similarly you may have noticed that I curse. I drop F-bombs, and sometimes I say “inappropriate” things.

But here’s the dealio with that – either you like me or you don’t! And I really can’t control how you respond to me.

All I can do is give you the best free valuable content that I can, and of course for anyone who enrolls as a client, do my best to give you the skills you need to have the business and lifestyle you’ve always wanted but didn’t know how to create.

I don’t keep it a secret anymore that I go to burning man.

YES! I may even run around naked at times!

If we’re talking about wanting F-R-E-E-D-O-M in our lives, and if freedom is why we choose being entrepreneurs, then I think that emotional freedom is a critical part of that (not just being able to jump on a plane anytime.)

If you don’t feel confident in your own skin in your business, it will always feel harder. You’ll be trying to impress instead of just being YOU!

So my advice is to take on a little Burning Man spirit! Show more of your personality in everything that you do!

Want to be silly? Be silly!

Want to crack jokes? Crack jokes!

Want to wear very unique clothes? Wear them!

You’ll find that as you express more and more of yourself, you will attract clients who you absolutely LOVE! I adore all of my clients and it’s because I show up as ME, so there is no having to fake anything. My clients get the real me, nerdy jokes and all!

How can you express yourself in your biz 5% more this week?

With love from the playa,


P.S. Wondering how I have wifi out here? Well… I don’t. I prescheduled this email so that I didn’t have to worry about it! That’s part of creating freedom too – using the right systems so you can take a real va-ca. Much love!