Sales Power


Own Your Power. Raise Your Rates. Rock Your Sales.

If you (and your business) are stuck because you aren't closing sales, this is for you... 

Finally: Own Your Power, Even (and Especially) WHILE You Sell! Discover a Proven, FUN, Authentic Sales Process That WORKS to Convert Leads to Clients… Without Psychological Tricks or Push Tactics.

You CAN approach sales conversations with confidence, massively increase your income, and build your business … and you can enjoy it! In other words, you CAN become a master at sales (yes, even if you think you'll NEVER get better at it). I'll show you how.

Dear Coach, Healer, or Service-Based Entrepreneur, 

Does any of the following sound familiar?

  • You speak with potential clients, but no one—or hardly anyone—is saying "Yes!" You're starting to wonder if you're any good at coaching. 
  • You LOVE talking with people, and you want (more than anything) to use your coaching skills to help them create transformation in their lives. But when you start selling your services, you lose confidence, and if you don't get an immediate, "Yes!" you find yourself backing down, and letting that sale slip through your fingers. 
  • You feel like you're in a constant state of hustle—but your income definitely doesn't reflect your hard work. 
  • You do okay in sales conversations until someone brings up an objection, like, "I don't have the money," or, "I have to think about it." Then you feel nervous and uncomfortable, and you lose steam.
  • When it comes to sales conversations, you lack confidence. You aren't sure what to say, when. 
  • Even when a lead DOES say, "Yes," you have trouble sealing the deal, whether that means asking for credit card info or getting a signed agreement. 
  • You find yourself slipping into avoidance whenever you hit what you perceive as a "snag" in the sales process. 

If so, you're in the right place, and I'm SO glad you're here.

You are not alone. In fact, you are in great company. Far too many gifted coaches and healers pack it up and quit before they gain momentum because when it comes time to convert leads to clients, they lose confidence. 

They aren't sure what to say, and even if they know what to say during a sales conversation, they feel pushy and uncomfortable. 

Then, because they aren't growing their practice in the way they'd like to, they begin to doubt their own abilities as coaches.  

Which is TOTAL nonsense, because they're brilliant!  

Here's the thing: coaching is not a business. It's a skill. 

It's a skill rooted in the heart.  

No matter how good you are at coaching, though, you aren't going to be able to coach clients if you don't have one other skill: selling.  

That's right. If you suck at sales, you're not going to convert leads to clients. And if you don't convert leads to clients, you're not going to grow your business (or help the people who need your help!).  

The good news is that you can learn to sell. You can become a genius at sales. 

You Can Learn to Sell in an Authentic Way That Aligns with Your Mission to Help the People Who Need You.

And when you do, you make more money (I know, it's a no brainer, right?). You feel confident during the sales process, and you actually enjoy it (I swear! That may seem far-fetched right now, but stick with me).  

I know, because I've done it—and I've taught my clients—coaches and healers like you—how to do it, too.  

I'm also obsessed with sales. 

I'm Emily Utter

Rock Star Business Coach and Sales Trainer for Coaches. I run a solid, kickass practice teaching brilliant coaches just like you how to be brilliant sales people, using the equally kickass sales system I developed.

My business hasn't always been wildly successful though.

I’ll be straight with you: I actually used to suck at sales! It became seriously painful to me—because I couldn't help as many people as I knew I was meant to.  

Sales conversation after sales conversation ended with me hanging up, disappointed that I hadn't closed, because I knew that prospect could be successful if we worked together. 

What did I do wrong?  

I could make you a list, but it would be too long to put here.  

I wanted everyone to like me, so I was afraid to be honest with people. I was insecure about what I was offering, because I was new to coaching, and I'm sure my potential clients could feel that.  

I was self-conscious. I definitely lacked confidence, all around.  

And it was driving me crazy! I knew I could help more people if I could just get them to say, "Yes" to working with me.

After tons of trial and error and countless hours studying and practicing, I finally developed a system that works. And not only does it work, but it feels GOOD. It's authentic. And because it creates a connection between the coach and the prospect, every conversation leaves both people feeling AMAZING.

And here's why:  

The system paves the way for you to step into—and embrace—your personal power.  

That’s what it allowed me to do, and it was an absolute game-changer.  

So much so that I realized I had to share it with other coaches—coaches, who, like me, are great at coaching but are missing that critical skill: sales. Coaches, who, like me, wanted a new approach to sales that doesn't feel sleazy or salesy or manipulative.

Introducing …


Own Your Power. Raise Your Rates. Rock Your Sales

… a comprehensive digital program designed to teach coaches, healers, and other service-based entrepreneurs who already have leads how to sell their programs and packages effectively, and in a way that feels good.


By stepping into their personal power.  

When you learn how to embrace your personal power during the sales process, it changes everything. THIS is what you've been waiting for! It's the missing link. It's the Single Most Important Thing You Can Do to improve not only your conversion rates, but the way you feel about sales. It’s how you ditch avoidance, and EMBRACE the entire process!

Here's just a taste of what you'll learn when you join me: 

Module 1: Money Mindset - Becoming a Sales Ninja

I used to believe sales conversations fell apart when prospects had objections. But I was wrong; sales conversations can fall apart before they even begin, if you aren't in the right mindset. If you ever feel insecure, or avoid certain parts of the conversation, dig in here!

You learn:  

  • The secret behind why some coaches struggle to keep the lights on, while others seem to grow their practices overnight, and how to apply this to your business, so you can step into your personal power and approach sales conversations with confidence. 
  • How to shift your mindset so you view sales calls as part of the service you offer—and actually ENJOY sales as a result.
  • What to do before a call so you that when you get on it, you feel like you can handle anything anyone says, with confidence. 
  • How to identify the Number One sales challenge you're having, and then create a breakthrough in that specific area.
  • And more. 

Module 2: Sales Scripts—Enrollment Conversations That Get You to "Yes"— Cha-Ching! 

It's the absolute worst to get on a sales call and have no idea what to say, right? Or to know what to say, but to be uncertain of when to say it. Talk about awkward! It doesn't have to be this way.

You learn:  

  • The simple strategy behind what to say and when to say it, so you never experience that awkward silence again! 
  • The 5 Stages of Enrollment Conversations from curiosity to hesitation to YES, and how to maintain control of the dialogue so you can move potential clients through each stage, confidently.
  • How to determine what to sell and what to charge for it, so you and your clients feel like you're offering a great value. 
  • How to create a kickass package that empowers you to create financial freedom.
  • And more. 

Module 3: How to Handle Objections

Objections: you've probably come to dread them, right? You may even find yourself pulling back as soon as you sense one coming. I'd like you to shift your thinking and consider objections an opportunity to coach your potential clients through fear, so they can take action and say, "Yes" to themselves.

You learn:

  • How to respond to the inevitable, "I don't have the money," and "I need to think about it" objections so you never think of these as "No" again.
  • Which follow-up questions to ask so you can dig deeper and discover what's really holding leads back from becoming clients, so you can then address the root issue of their hesitation rather than a "cover-up." 
  • The exact script I use when speaking with potential clients, so you never have to wonder whether what you're saying is going to work.
  • What to say, exactly, word-for-word, to the most common objections coaches and healers hear.
  • And more. 

Module 4: Sales Role Play

There is nothing like experience to build your confidence and your skills, and that's why we dedicate an entire module to role play so you'll get to hear recordings of me coaching clients on their sales.

You learn:

  • How to stand in your personal power as you sell, so you approach every conversation with confidence.
  • What works and what doesn't when it comes to the sales conversation, and why, thanks to my immediate feedback during this exercise. 
  • Where mindset and skillsets come into play, and how to ensure both are honed for sales success. 
  • How to get unstuck during a sales conversation even when a prospect's comment or question makes you feel stumped.
  • And more. 

Module 5: The 5 Pillars of Powerful Sales Conversations

This is where we bring together everything you've learned so far. The most important component of sales success is your ability to step into your personal power. Here, you'll learn how to apply your own personal power to each of the five pillars of powerful sales conversations so you enjoy the process—and the fruits of your labor.

You learn:

  • What the 5 pillars of powerful sales conversations are, and how to use them to dramatically improve your conversion rates and the way you feel about the sales process.
  • How to ditch the feelings of guilt and manipulation when it comes to sales, and embrace a new, authentic approach that feels good to you and your prospects. 
  • The exact structure I use for sales calls so you never feel like you're in reactive, winging-it mode again.
  • The one element you must have in every sales conversation, or you risk prospects walking away.
  • One thing you must do on a regular basis—outside of work—to build and maintain your personal power.. 
  • And more. 

Module 6: Sealing the Deal and Following Up

Sealing the deal can be a sticky area for coaches, healers, and other service-based entrepreneurs. It can feel uncomfortable to ask a potential client for their credit card payment or to sign an agreement. In fact, many coaches and healers fail to do this—they avoid it even though they know it's a vital component of the selling process. 

  • You learn:  
  • Exactly what to say when you ask for a credit card—so you don't feel awkward, or avoid that step all together. (Mega serious relief, right?!)
  • How to get the money in the bank, instead of leaving it on the table
  • How to go from "yes," to a signed agreement with confidence and ease.
  • Why it's critical that you have a super-solid enrollment process, and how to ensure you have everything in place to make it happen.
  • And more. 

You may be wondering how this is going to work. When you enroll in SALES POWER, you receive:

  • Lifetime Access to my private Sales Power membership site.
  • Six module trainings.
  • PDFs of all scripts and worksheets.


And, just to sweeten the deal, you'll also receive the following bonuses:  

[BONUS] Objections Worksheet and Script

Objections Worksheet and Script, which guides you word-for-word in responding to the most common objections we hear from our potential clients (including the dreaded "I don't have the money" and "I have to think about it" objections!). ($497 Value) 

[BONUS] TRAINING: Money Mindset

Money Mindset Video Training AND Worksheet, which help you shift your mindset around asking for money, earning money, and how you value yourself and your coaching skills. THIS IS BIG! I've partnered with one of my colleagues whose entire business is money mindset, and we're bringing you mindset training like I've never seen before in the sales space. This is deep money mindset work that will transform the way you sell AND the way you live. I believe it's invaluable! ($997 Value) 

[BONUS] TRAINING: Pricing and Packaging High-End Services

Pricing and Packing High-End Services Training, where you learn how to raise your prices—with confidence!—so you can earn more money in fewer hours. ($997 Value) 

[BONUS] TRAINING: Positioning and Messaging

Training on Your Messaging, Positoning, and Owning Your TRUTH ($997 Value) 

* This is the digital version of Sales Power. Live calls and the Facebook group are not included. If you would like to upgrade to the next live version, please let us know by emailing 

"Before I started with working with Emily I was all over the place. While I loved the work, my income was inconsistent and the emotional struggle was rough, since I had a lot of pride around being independent and able to take care of myself. I was regularly borrowing money from my then fiancé to pay my half of the rent and it sucked to be worrying about money when what I really wanted to do was focus on my clients.

I actually said no to Emily three times even though I desperately wanted to join her program, because I had no idea how I could possibly afford the investment.

Then one day something clicked and I just said "f* it I'm in". That's when the magic started. As soon as I said yes to Emily's program I immediately signed 3 new clients, which felt like a sign from the universe that I had made the right decision and would be okay! And mind you this was before the program even started.  

During my year in Emily's program, I tripled my income, paid off $15,000 of debt, and created sustainable recurring income. Aside from the obvious financial benefits, the amazing thing was that I could finally relax, which meant I was able to really focus on the joy of helping my clients.  

After my husband and I got married this year, we left San Francisco and are currently traveling around the world! He quit his job and I'm working from my laptop in cute little Airbnbs and coffeeshops on the beach. I am thrilled to now be living my dream of traveling while also doing work that I love. Turns out I'm obsessed with the business part of it too! I've always enjoyed marketing, but never in a million years would have thought that I would like sales. To my surprise and delight, I actually love it. Emily's process makes it fun and it feels good (not slimy or manipulative), since it's grounded in generosity and being authentic.

- Sandra Possing

Now, you're probably wondering how much this is going to cost you.  

First of all, I'd LOVE for you to consider SALES POWER an investment rather than a cost, because you're definitely going to see a return.  

You're going to make more sales. Yes, even if you feel like you're not very good at it, or like you may never get better at it!  

Most importantly, you're going to learn how to stand in your personal power in sales—which is THE thing that's going to shift your experience with sales! It's THE tweak, or adjustment, that's going to take you over the edge to become a master at sales.  

How much is that worth for you? I believe it's invaluable.  

I don't feel like I have to justify the $997 investment because this program is a game changer … and because I'm offering a payment plan where you can get started today for just $347 and then make two additional monthly payments of $347. 

How many sales will you have to close to earn back this investment? Honestly it should take LESS THAN ONE SALE to make your investment back (and remember, I'm giving you a bonus that guides you through how to structure and price high-end programs and packages!).  

Most of the time when people come to me for help with the sales process, they believe they need to get better about objections or get clear on their offer (these things are SUPER important and you will definitely get tons of support on them in this program).  

And you've probably even gotten some training on those things—which is so frustrating, right?  

That's why SALES POWER is different. What I'm giving you in SALES POWER is a breakthrough. I'm going to show you how to reclaim your personal power and become a rockstar at sales.  

To me, that's priceless.  

VALUE $12,470 YOUR PRICE $997

BUY NOW $997

So, are you ready to enroll, or do you have questions?

Q: My business is struggling. How can I justify this investment?  

A: This program will help you make way more money. Can you afford not to invest? Plus, one of our bonuses will show you how to raise your rates and have people say YES to them! Previous participants of this program have quickly doubled or tripled their rates and had people say “YES!” to those rates! AND to make the investment as easy as possible, we offer a payment plan. I want this investment to be as easy as possible on you, because I want you to experience the huge return I'm confident you'll experience! 

Q: I'm so busy! How do I justify the time I'll need to complete this program?

A: Right now, you're wasting time every time you get on a sales call because you're not closing! You're wasting hours and hours for NO money! When you use what I'm teaching you in SALES POWER, you'll close more sales on fewer calls. In other words, you're about to supercharge your sales efficiency. Once you implement what you learn, I'm confident you'll find you have way more time on your hands.  

Q: I've already tried everything! How can I be sure this program will work?  

A: This program works because it takes a proven structure, adds in mindset, and teaches you how to be effective in sales—all while having FUN! Most sales programs are missing two key ingredients: MONEY MINDSET and PERSONAL POWER. Sales is not just systematic. It's about your mindset, which is why we include an entire bonus training on money mindset along with SALES POWER. If you have a gap in your money mindset, then you have a gap in your sales. But when you transform your money mindset, you unlock your personal power—and your results. When you unlock that, through mindset exercises and information, you unlock your results.  

Q: I hate sales and I hate being pushy. How is what you teach me different from other sales programs and methods out there?  

A: We hate being pushy, too! I'm teaching you a whole new approach: one that is born out of your desire to help your future clients transform their lives. When you look at a sales call as an enrollment conversation, you're stepping into your power as a coach and nurturing your prospect from the first time you meet. In this way, you're being of service—and when you make an offer to be of even greater service, you're coming from an authentic place of truly wanting to make a difference, while holding the space for that prospect to make a choice about whether to say "Yes" to herself. I can't think of anything less pushy than that.  

So NOW are you ready?  

Are you ready to become a MASTER at sales? Are you ready for a breakthrough? Let's do this!  

Yes, Emily! I'm in. I understand that for my one-time investment of $997—or for an initial payment of $347 to get started today (followed by TWO monthly payments of $347)—I receive:  

  • Access to my private sales power membership site. 
  • Six module trainings.
  • PDFs of all scripts and worksheets.

And, just to sweeten the deal, you'll also receive the following bonuses:

Bonus 1: Money Mindset Training. ($997 Value)  

Bonus 2: Pricing and Packaging High-End Services Training. ($997 Value)  

Bonus 3: Objections Worksheet and Script. ($497 Value)

Bonus 4: Training on Your Messaging, Positoning, and Owning Your TRUTH ($997 value)

Right now, you're at a crossroads. The amazing thing is that you get to choose which direction you go!  

You can enroll in SALES POWER and join me on a new path, one where you stand in your personal power and become absolutely fantastic at sales …  

Or, you can continue down the path you've been on, struggling, treading water, not making the sales you want to, not reaching the people you want to.  

So … what's it going to be? The choice is yours!  



P.S. If you feel like you've tried everything and you believe you might never get better at sales, this is for YOU. What you learn in SALES POWER is THE missing link. It's THE adjustment you can make to FINALLY start seeing the results you work so hard for. Enroll today and become a master at sales—so you can help the people you're meant to help.  

What my clients are saying...

"Thanks to the step-by-step strategies Emily teaches, I not only broke 6-figures this year, but I had a 6-figure month. Emily's coaching is clear, direct and strategic.

If you follow the very specific steps and strategies that Emily lays out, you will get kickass results. This is not a program for whiners, slackers or complainers. Emily gives you the map and the tools. If you are results-oriented and action-taking, this program will help you grow your business." - Deborah Fryer

"Before I learned Emily’s sales system, I had no idea how to present my services to potential clients in a way that they would understand the value and PAY! I knew what I could do for them, but not how to show them what I could do! 

Now, I can rock out a sales conversation knowing if someone is an ideal client with conviction and getting them to say yes to themselves and their growth with ease! I’ve since signed 15 new clients in 6 months!" - Sarah Cook

"Before I participated in Emily’s sales training program, I was offering free sample sessions and hoping that people would hire me because the coaching was good. I didn’t like sales because I was worried that “sales” meant slimy used car-salesman type manipulation.  

Soon after learning sales from Emily, I had 3 sales calls in a row and all three potential clients said yes to long-term programs. 

I no longer have to worry about money. I know I can take care of my family. I have a legit business and I now have the skills to grow it as big as I want it to be. I’m not nervous anymore when I get on the phone with a potential client.”—Christina B.

"Before starting my work with Emily, I had been teaching yoga, doing workshops and small retreats for many years and was struggling to stay afloat. I had one-session clients here and there but nothing I did created substantial and consistent income. In 2015, I made less than $10,000.  

I was in a perpetual hustle and had no prior knowledge or experience in sales or long term clients. Within the first month of learning and applying Emily’s strategies, I had enrolled 2 clients and made $5,000.

Now, eight months down the road I have raised my rates twice, have consistently enrolled new clients in long term contracts (consistent and substantial income!) and know that more is coming because of the clients I already have. I am no longer worried or stressed about money and am completely out of the hustle!"—Miguel

“Before learning Emily's sales process, I felt like I was doing something wrong. I was having tons of discovery calls, but no one was signing up. It was really frustrating.  

Since joining Emily's program, I've doubled my rates and signed up 7 new clients. But the biggest gain has been my self confidence. 

My clients are showing up powerfully, getting more out of my programs, and we're having more fun together.” —Mary S. 

VALUE $12,470 YOUR PRICE $997

© 2019 | Emily Utter Coaching