If you’re a bit more newbie in your business, here’s what I want you to know…
What you *think* you need, is often not what you *actually* need.
I had a woman reach out this week who is pretty early stage in her business and looking for support.
She mentioned wanting to work on her branding and website, which is a ❌hellll naw❌ move until you’re consistently generating income.
>>>>> Because it’s NOT INCOME GENERATING AT ALL.
And not only that, every client I work with shifts and changes their niche in the first 1-2 years of us working together.
Sometimes it’s a small shift, other times, a big one.
The other thing that’s always being worked on and finessed is messaging, so when tons of money has been spent on branding, and then you realize you want to change what you’re doing or how you’re talking about it, that money is wasted.
I find that branding in particular is something newbies lean on in order to feel confident, credible, and like they’re doing the things that business owners are supposed to do.
But as I often say to my clients – it’s very important to look at the ”come from place” of why we are doing certain things.
Are we doing it because we think it’ll make us feel better?
Or are we doing it because it will actually move our business forward?
As far as a website goes- here’s what you need to know:
If you build it, they won’t come. 🙃
That’s just not how it works.
It can be so easy to look around at what other people are doing and think you need to be doing what they’re doing…
And you may need to do those things, at some point, but one of the biggest mistakes I see people making is doing things in an order that’s not serving them.
My business was generating $200k in revenue by the time I invested in website and branding.
I simply didn’t need it before then. Sure – it would have been nice to do, but it would NOT have generated clients for me.
What got me clients in the beginning was putting myself out there, building my list, speaking at my local co-working space, and learning how to sell.
No fancy website. No fancy funnels.
Just grassroots getting myself the heck out there. Being visible. And being consistent.
Before you think about investing in something, make sure you know WHY you’re investing in it and what it’s going to do for you.
Remember – people want to sell their stuff and services.
Not everyone has the level of integrity to say “this doesn’t make sense for you right now” or DOWNSELL YOU into the thing you *really* need.
As for this woman who felt she needed all of this, I told her straight up – join Sales Power and learn how to make money.
Yes, I did this instead of offering her my $20k program, because the $787 will be better spent for her RIGHT NOW.