I am SO FIRED UP about this topic right now that I couldn’t wait to get out of bed and send you this email!

You know when you’re on a call with a seriously ideal client– the type of person you KNOW will get results if they work with you?

Like when you’re talking to them you see E X A C T L Y why they are struggling, as well as E X A C T L Y what they need to do to have what they want? And on top of that, you know that this is YOUR zone of brilliance, and that they’re going to have phenomenal results with you!

And then there’s the moment when this perfect ideal client says something like, “I don’t know if I can afford this.”

Here’s my question for you….

Where does your head go in that moment?

Are you thinking, “Oh no, I feel so insecure, maybe I AM charging too much” or something along those lines…


Are you thinking, “Oh my gawd it would be NUTS of this person NOT to hire me because they are literally going to get EVERYTHING they want if they work with me!!!!”

What I find often is that a lot of great coaches still feel like the former statement.. it triggers self-doubt and worry, worthiness around the pricing, and other deep dark rabbit holes.

On the other hand, someone who is fully confident and convicted around what they offer, will feel more like the latter. They won’t tend to go into insecurity, and rather they’ll want to go deeper with the potential client on what is holding them back from being a YES.

And this probably goes without saying, that the coach with great conviction around what they do, will also be more likely to get a YES from their potential client (yes, even when someone has said they don’t have the money!)

So….. if you are noticing that you have a gap in your conviction, make sure that you do some work on your mindset around this because it’s going to be very hard to get clients without this. You can start by writing a list of 100 reasons why someone would be crazy NOT to hire you (when they are the right fit of course!)

Let me know how this goes 🙂



P.S. Did this help? Post in the comments and let me know 😉